Apr 10, 2022
In Questions & Answers
There is some debate on the desirable length of email copy; some people like to read, but others just want a short message. The safest bet is to put the Buy Email Database key messages at the top for the impatient, and then develop them further down for those who Buy Email Database like to read details. o Conversational. Think about the emails we are used to receiving from friends Buy Email Database and family - written in an informal style. If you write the way you speak, there will be less jargon and less formality. o Demonstrate a knowledge of the customer and market. As discussed above, some buzzwords can be effective. Lastminute's style is satirical, with a finger firmly on the pulse of its readership. Achieving this is difficult, but it pays to understand your customer Buy Email Database culture - and will improve all of your communication output. o Active verbs. Get rid of 'visit' and 'view' in favour of 'go' and 'look at' - make your copy compelling and it will send customers straight to the site. o 'You' not 'We'. As with any written material, count the 'you's and the 'we's, prioritising the former. The customer doesn't care about you.